Full page advertisement featuring blk. water, the ad contrasts black and a nature scene which references the water’s dark but natural color. The idea of the ad was to tempt you, as if you needed to be daring enough to try something different. The font and color scheme coincides with the blk. brand.

Live to be Different. Drink to be Natural. 
DARE TO BE DARK.
Experience the new water that combines Fulvic Trace Minerals with premium alkaline water. Refresh yourself naturally with water enhanced with amino acids, natural electrolytes and antioxidants creating an all around healthier you. Infused with Fulvic Trace minerals, blk water is naturally black, tasteless and healthier.