Professional Summary
Marketing Automation Specialist and Senior Email Designer & Developer with 6+ years of experience designing, developing, and optimizing lifecycle email campaigns for enterprise retail brands including Nike, REI, Coach, and Spirit Halloween. Combines technical expertise in responsive HTML/CSS, Liquid templating, and modular email development with marketing automation, customer journey strategy, and audience segmentation to create scalable, brand-consistent customer experiences. Proven ability to streamline production workflows, build reusable email systems, and deliver high-quality campaigns that improve marketing efficiency and support business growth.
Work Experience
Senior Email Designer & Developer @ Listrak • Remote (November 2024 - February 2026)
• Designed and implemented a centralized modular email component library, reducing production time, improving code consistency, and enabling scalable campaign development across multiple retail clients.
• Exceeded production efficiency targets by over 30% while maintaining QA accuracy above company standards across high-volume retail campaigns.
• Managed campaign execution for 8+ retail clients, delivering 20+ weekly campaigns while consistently meeting aggressive SLAs and maintaining brand standards.
• Produced pixel-perfect, brand-consistent email campaigns using the company’s drag-and-drop editor while developing custom HTML solutions for complex design and functionality requirements.
• Developed and implemented comprehensive documentation detailing the team’s processes, best-practice guidelines tailored to specific email campaign types, and troubleshooting procedures.
Senior Email Designer & Developer @ Listrak • Remote (November 2024 - February 2026)
• Designed and implemented a centralized modular email component library, reducing production time, improving code consistency, and enabling scalable campaign development across multiple retail clients.
• Exceeded production efficiency targets by over 30% while maintaining QA accuracy above company standards across high-volume retail campaigns.
• Managed campaign execution for 8+ retail clients, delivering 20+ weekly campaigns while consistently meeting aggressive SLAs and maintaining brand standards.
• Produced pixel-perfect, brand-consistent email campaigns using the company’s drag-and-drop editor while developing custom HTML solutions for complex design and functionality requirements.
• Developed and implemented comprehensive documentation detailing the team’s processes, best-practice guidelines tailored to specific email campaign types, and troubleshooting procedures.
Email Campaign Developer @ Bluecore • Remote (August 2022 - May 2024)
• Designed and coded responsive email and SMS campaigns that balanced visual design, technical accuracy, and brand consistency across multiple devices and email clients.
• Built and optimized automated lifecycle campaigns using Liquid templating, personalization, audience segmentation, and rigorous QA testing.
• Leveraged AI-assisted workflows to accelerate creative production, streamline copy refinement, and improve campaign efficiency while maintaining brand consistency.
• Designed and coded responsive email and SMS campaigns that balanced visual design, technical accuracy, and brand consistency across multiple devices and email clients.
• Built and optimized automated lifecycle campaigns using Liquid templating, personalization, audience segmentation, and rigorous QA testing.
• Leveraged AI-assisted workflows to accelerate creative production, streamline copy refinement, and improve campaign efficiency while maintaining brand consistency.
Senior Email Designer & Developer @ Listrak • Lititz, PA & Remote (May 2019 - August 2022)
• Led client meetings while designing and developing responsive email campaigns for enterprise retail brands, ensuring brand consistency and technical accuracy.
• Managed and mentored a team of 3 junior designers/developers, improving QA accuracy and reducing revision cycles through structured training and design critique sessions.
• Led client meetings while designing and developing responsive email campaigns for enterprise retail brands, ensuring brand consistency and technical accuracy.
• Managed and mentored a team of 3 junior designers/developers, improving QA accuracy and reducing revision cycles through structured training and design critique sessions.